Jones added a splash of color to their iconic black and white photos as part of a summer-long awareness campaign in partnership with Egale Canada, which celebrated Pride Across Canada with a series of six specially themed Pride Cream Soda bottles. Featuring consumer submitted photos from past Pride events, the collectible labels were accented with the bright rainbow colors that have become a symbol for the Pride movement. A donation from sales of this Special Edition was made to Egale Canada, an organization dedicated to advancing the rights of the LGBTQI2S (Lesbian, Gay, Bisexual, Trans, Queer, Intersex and Two Spirit) community.